Football Kenya Federation has inked a KSh127 million deal with leading betting firm Odibets aimed at growing local football talent at the grassroots level.
The three-year deal will see all FKF county leagues renamed Odibets County leagues.
The betting firm will provide all clubs taking part in the leagues with six balls and playing kits.
Odibets General Manager – Dedan Mungai, noted the partnership with FKF is in line with Odibet’s vison of growing untapped talent from the lowest level all the way to the national and finally the international level.
“We strongly believe that our partnership with FKF will further strengthen the grassroot leagues and offer the thousands of Kenyan youth an opportunity to showcase their talent and create a career out of playing football,” he said.
“Through this partnership and initiative, we hope to harness and foster the immense untapped potential that our grassroot county leagues have.
“As we start this journey, we take pride in youth development and believe that our brand resonates with the needs of the clubs at the grass root level.
“OdiBets and FKF share a similar story and vision with our focus being nurturing raw football talent from the mtaa to national and international stardom. Odibets County leagues is poised to be a game changer for our grassroots football going forward.”
The brand believes that such partnerships will be pivotal in advancing the steady growth of football in Kenya.
FKF President Nick Mwendwa welcomed the partnership stating they were looking forward to nurturing local talent in the country.
