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StarTimes grows e-shopping platform product range

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Pay Television Company StarTimes Kenya has introduced additional consumer products on its integrated e-shopping platform StarTimes GO enabling Kenyans to access a variety of electronics, beauty products, design, portable gadgets and kitchenware among other house hold items.

This development follows the introduction of a dedicated shopping channel – StarTimes GO that will exclusively broadcast the sale for the different products 24 hours seven days a week within which viewers will have an opportunity to call, order and have their products of choice delivered at the comfort of their homes or offices.

Speaking on this latest development, StarTimes Regional Marketing Director – Aldrine Nsubuga – noted that the introduction of the new dedicated shopping channel will boost the Direct Broadcast of a vivid shopping experience for the audience which will enable consumers to have a better understanding of each product including features, operation, cost and warranty before confirming an order.

“The dedication of StarTimes GO channel to e-shopping is our way of enriching consumers buying experience as it provides a platform that extends detailed information about each product thereby enabling viewers to make informed decisions,” noted Nsubuga.

The company has grown the product range available on StarTimes GO beyond their flagship electronic devices relating to digital television access key towards enriching the channel offering which will now feature an array of products including water-proof shavers, power banks, Hi-Fi wireless speakers, kitchenware, style and beauty products among other household items.

StarTimes GO will leverage on direct sourcing of third party products available on the channel key towards safeguarding quality and ensuring competitive pricing where upon payment confirmation, delivery will be done within 48 hours.

“Availability of diverse products over and above our flagship digital television products is strategic towards ensuring StarTimes GO is a channel where viewers find a trusted channel to source for different products while enjoying very competitive prices,” concluded Nsubuga.

Author

Milton Nyakundi

Milton Nyakundi is a veteran multimedia journalist with over 20 years of experience across broadcast, digital, and print media, who relocated to the United States in 2022 and is now the Senior International Correspondent for Kurunzi News based in Washington, DC, USA. He has previously worked with the Kenya Broadcasting Corporation (KBC), among other high-profile roles with Kenya's first privately-owned media outlet - Kenya Television Network. His experience also include prominent roles as Media Consultant for Football Kenya Federation (FKF), and StarTimes Kenya. His career spans high‑stakes political reporting covering legislative and constitutional issues, elections, governance, and accountability across Kenya, Africa, and global arenas. He also boasts extensive sports journalism experience, covering local and international sports events, including leagues, tournaments and sports governance. He is well-known for his investigative depth, editorial leadership, and evidence-driven journalism that guides his consistent delivery of public‑interest storytelling across platforms.

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