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Safaricom introduces reverse calls that were popular in 1990’s

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Mobile service provider Safaricom on Tuesday introduced a new feature dubbed reverse call which will allow subscribers to transfer call costs to receivers.

The service which was popular in the 90’s and during the days of fixed landlines will now see mobile users add ‘#’ before the number they are calling.

At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs. This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones,” said Sylvia Mulinge, Safaricom Chief Customer Officer.

Once a subscriber dials the number preceded by #, the receiver will be prompted to accept or reject the call by keying in number 1 to pick or 2 to decline.

The service is only available for on-net calls and will not be applicable for off-net, roaming and international calls.

The reverse call feature is similar to the existing Please Call Me service which enables a customer to send five free messages to other customers requesting for a call back.

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Milton Nyakundi

Milton Nyakundi is a veteran multimedia journalist with over 20 years of experience across broadcast, digital, and print media, who relocated to the United States in 2022 and is now the Senior International Correspondent for Kurunzi News based in Washington, DC, USA. He has previously worked with the Kenya Broadcasting Corporation (KBC), among other high-profile roles with Kenya's first privately-owned media outlet - Kenya Television Network. His experience also include prominent roles as Media Consultant for Football Kenya Federation (FKF), and StarTimes Kenya. His career spans high‑stakes political reporting covering legislative and constitutional issues, elections, governance, and accountability across Kenya, Africa, and global arenas. He also boasts extensive sports journalism experience, covering local and international sports events, including leagues, tournaments and sports governance. He is well-known for his investigative depth, editorial leadership, and evidence-driven journalism that guides his consistent delivery of public‑interest storytelling across platforms.

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