LG Electronics has renewed its sponsorship of the outstanding footballers in the Kenyan Premier League through a partnership with the Sports Journalists Association of Kenya for the fifth year running.
LG Marketing and Corporate Communications Manager Maureen Kemunto noted the brand has observed tremendous zeal amongst the footballers during the League build-ups in the last three years which was a true testament of improved morale and drive to excel.
“We are proud to once again partner with SJAK as their official partners of the footballer of the month initiative,” she said. “This initiative with the association together with other plans in pipeline have come a long way in helping LG build a closer connection with our consumers across Kenya.
“We also believe that our shared passion for the game of football drives us to shape the path of the game through the players’ morale.”
Further, LG has set aside KSh.500,000 to support three corporate social responsibility activities undertaken by SJAK in three different counties to improve youth football skills.
Since the inception of the awards initiative, over 30 players have been recognised for their impressive forms in different months among them former Gor Mahia striker Meddie Kagere, who plays for Simba SC, Gor Mahia midfielder Kenneth Muguna, former Nzoia Sugar’s Elvis Rupia, who joined Zambian side Power Dynamos last year, Peter Thiongo, who recently got a call up to the under-23 Harambee Stars team, Stephen Waruru, among others.
On his part, SJAK president Chris Mbaisi said: “Over the years, LG’s partnership has seen a significant improvement in the caliber of players in the Kenyan Premier League.
“The recognition the players and teams have received either through the footballer of the month awards or the corporate social responsibility drives has greatly improved the League.
“With the renewed partnership, we look forward to discovering new talent across the country as we build the profile of Kenya’s football game.”
