Diamond Trust Bank targets women as it unveils new product

Diamond Trust Bank limited (DTB) is targeting women through a special account.

Dubbed Zawadi, small businesses owned by women will be able to access credit facilities, allowing them to grow their businesses.

The account was unveiled in Nakuru County during a financial literacy rally that was attended by 3000 women.

“The Zawadi account is specifically tailored to enhance Financial Literacy for women-owned businesses and inculcate necessary skills required to run their businesses effectively to enable them to take advantage of the financial opportunities offered by banks,” said DTB director of sales Kennedy Nyakomitta.

The bank also introduced a savings group (Chama). Enterprises opening accounts with DTB will access credit facilities after a period of six months.

He added that: “In addition to the Zawadi account, we have also launched the Chama account to encourage groups and collectives to venture into enterprise development, with the help of DTB. This is in line with our ongoing expansion efforts across the country, as we seek to be more present with our communities.”

In its financial literacy programme, DTB seeks to promote SMEs capacity in financial and human resource management, strategic planning, marketing, and communication to enable them do business better and especially draw the kind of finances they need to grow.

Also, traders will be trained on various financial products and services available to boost their businesses.